This framework of three moral eras of trust is incredibly clarifying. It made me wonder about a fourth layer emerging: when AI becomes a primary purchase advisor, who does the consumer actually trust — the brand, or the AI recommending it?
Your insight that "trust is a place" is striking — it makes me curious what happens when purchase decisions move into AI spaces where vulnerability and intimacy operate very differently, if at all.
As monster slayers rise in the human world, how does their meaning survive when AI flattens recommendations back into attribute comparisons?
"Monster slaying is no longer a metaphor, it’s a positioning strategy. One that very few brands are capable of achieving, but something is waiting for".
positioning strategy is a monster, branding is a monster, both product of a fake world we've been living on. positioning yourself to make money, to make the capital flow towards you is precisely what has taken us right here. The capitalism itself and all this little daily, sad, small things are precisely what broke humankind, from oneness with nature into communities apart from nature, then into civilizations for we to become individuals whose only way to relate - even with family - has been dominated by the logic of the capital.
Recommendations: Raoul Vaneigem's "The Revolution of Everyday Life".
Yasss, my favourite podcast is back!
Unseen Unknown is back!
I loved this conversation for many, many reasons. More please. 😉👍🏽
This framework of three moral eras of trust is incredibly clarifying. It made me wonder about a fourth layer emerging: when AI becomes a primary purchase advisor, who does the consumer actually trust — the brand, or the AI recommending it?
Your insight that "trust is a place" is striking — it makes me curious what happens when purchase decisions move into AI spaces where vulnerability and intimacy operate very differently, if at all.
As monster slayers rise in the human world, how does their meaning survive when AI flattens recommendations back into attribute comparisons?
Such a brilliant episode!
"Monster slaying is no longer a metaphor, it’s a positioning strategy. One that very few brands are capable of achieving, but something is waiting for".
positioning strategy is a monster, branding is a monster, both product of a fake world we've been living on. positioning yourself to make money, to make the capital flow towards you is precisely what has taken us right here. The capitalism itself and all this little daily, sad, small things are precisely what broke humankind, from oneness with nature into communities apart from nature, then into civilizations for we to become individuals whose only way to relate - even with family - has been dominated by the logic of the capital.
Recommendations: Raoul Vaneigem's "The Revolution of Everyday Life".